Located in the Northwest of the island of Majorca, in the very centre of the Bay of Alcudia, the biggest bay of the Balearics, with 17 kilometres of beach. Preserved areas of woods extend towards the east. Toward to the interior, cultivated fields surround the village of Santa Margalida, the original nucleus of the population of the municipality. The distance to Palma is 54 km, half of which, approximately, is a motorway, crossing the whole island right through its middle.